Meta x UNIT9 | AR Creator Masterclass: Creative Scoping & Ideation

Meta Product Events

Nov 23, 2022, 12:00 – 2:00 PM

About this event

Introducing the Meta x UNIT9 | AR Creator Masterclass series

Whether you're looking to take your AR business to the next level or just starting out, the Meta x UNIT9 | AR Creator Masterclass series will provide you with practical tips and guidance to support the management and delivery of your AR projects. Each masterclass is led by an expert from award-winning global production studio UNIT9 and aims to address specific challenges faced by AR Creators when working directly with commercial clients.

Masterclass 1: Creative Scoping & Ideation

In the first masterclass of the series, UNIT9's Executive Creative Director, Yifei Chai, will share key tips and insights to help you gain a competitive edge when developing and pitching your ideas.

You will learn how to:

  • Receive and analyse a client brief
  • Begin your ideation phase
  • Build your pitch deck
  • Pitch your ideas to a live audience
  • Receive and respond to live feedback

At the end of the session there will be a live (moderated) Q&A.

About UNIT9

Making brands famous since ’97, UNIT9 is a global production & innovation partner with the sole mission of creating astounding experiences at the intersection of world-class creativity, cutting-edge technology and impeccable craftsmanship.

Built from a multidisciplinary team of visionaries, they are experts in experience and skilled across: Augmented Reality, Virtual and Hybrid experiences, Emerging Technologies, Artificial Intelligence, Film & Animation, Product Design, Digital, Gaming, Experiential and Experience Design.


  • Yifei Chai


    Executive Creative Director

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